You have an idea, you or App Genie or another development team developed your app, it works now, and you are ready to start your marketing campaign.
I’m sure you know many tricks, you’ve read various blog posts, tweets etc.
However, I'd like to introduce you to a different marketing channel today. I call it journey marketing.
I’ve worked with different types of apps so far. Some of them have $ 100,000 MRR, while others are struggling to reach $ 1,000 MRR.
But there was a common point for the successful ones. They were obsessed with their products and their marketing.
Obsession
I have a question for you. How many app owners do you think post tweets, Instagram reels, or LinkedIn posts about their products?
If your budget is less than $10,000 per month, you have to be obsessed with your product’s marketing.
Most indie founders I know get stuck here. They build a great product, ship it, and then… go silent.
But your audience doesn’t magically appear just because your app is in the store. You have to bring them along for the ride.
That’s where journey marketing comes in.
👉 Don’t just launch.
👉 Share how you’re building.
👉 Show why you’re making the decisions you make.
People love following a story. They connect with it. They feel part of your mission.
Think about it.
Would you rather download an app from a faceless company?
Or from a founder who shared every challenge, every milestone, and every small win along the way?
If your budget is limited, your story becomes your biggest marketing asset.
Post your roadmap.
Share your Figma screenshots.
Ask your followers to vote on a new feature.
Record a video of the moment your first user signs up.
This is journey marketing.
And believe me, it works.
Some of my most successful clients didn’t have huge ad budgets. They just built in public, shared their learnings, and turned their audience into loyal fans before spending a single dollar on paid campaigns.
If you want, reply to this email and I can share a simple journey marketing checklist you can start applying right now.
And as always, let me know if you want me to cover another growth topic next week.
Talk soon,