I don’t want another 20-page audit. I want a two-minute mirror. This is mine. It checks acquisition, activation, paywall, and the boring-but-rich stuff (LTV, ROI). It’s brutal and fair. Run it today. Your next three moves will be obvious.
Reply with your score and your top channel. I’ll send a 3-step action plan you can ship in a week, screenshots if needed.
Micro-instructions
Check only what’s live this week.
Add points. No partial credit.
Missed items aren’t failures; they’re next week’s roadmap.
Score Legend
90+ 💎 → You’re compounding. Pour fuel where it’s already working.
60–89 💎 → Solid engine. Fix activation, keep testing price/duration.
30–59 💎 → Lots of easy wins. Start with value-in-60s + paywall.
<30 💎 → You’re guessing. Prove value first, then monetize.
App Growth Checklist
1. Acquisition & ASO
Store listing A/B test running (icons/screens/videos) → 10 💎
You’re tracking top 10 keywords & ranks weekly → 5 💎
Localized metadata (title/desc/screens) for top 3 locales → 5 💎
Custom Product Pages / Store Listing Experiments mapped to ad cohorts → 5 💎
2. Onboarding & Activation
Core value is shown in <60s (demo/sandbox/sample data) → 10 💎
Review request after a “success moment” (not before) → 5 💎
Permission prompts shown with context (after value) → 5 💎
Paywall is shown right after onboarding (once) → 20 💎
3. Pricing & Paywall Experiments
A/B test for subscription prices is live → 10 💎
A/B test for durations/trial (monthly vs annual, trial/no-trial) is live → 10 💎
Localized pricing for top markets → 10 💎
Paywall layout/copy/benefits test running → 5 💎
Annual-vs-Monthly savings anchor on paywall (price compare) → 5 💎
4. Retention & Monetization
Lifecycle messages live (D0/D3/D7 push or email) → 10 💎
Win-back flow for expired trials/cancelled subs → 5 💎
5. Analytics & Experimentation
Event/funnel tracking from install → paywall → revenue → 10 💎
At least 1 experiment shipped this week → 10 💎
Cohort dashboards for D1/D7 retention & paywall CVR → 5 💎
Replied to all user reviews this week -> 5 💎
Cohort LTV dashboard (30/60/90/180/365-day), segmented by channel/campaign; guardrail LTV:CAC ≥ 3 → 15 💎
ROI & Payback per experiment/channel: track spend, incremental revenue, CAC, ROAS, payback < 90 days with a clear scale/hold/kill rule → 15 💎
If you want this as a Notion/Sheet with auto-sum and color bands, reply Checklist. If you want me to review your onboarding/paywall, reply Review and I’ll send my calendar.